Jim Casali
Automotive, Ad Tech
- Role
- Ad Tech at Urban Science
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Jim Casali
I\'ve been fortunate to have learned the advertising and media business from the best companies in the world. My perspective and experience have been shaped by growing the Ad Tech team at Urban Science, being a digital strategy leader at Google, a multi-media strategy leader at media agency Starcom, and by always being a student of brands, consumer behavior and insights. The majority of my career has been spent working with automotive brands, helping launch vehicles, develop partnerships, and understanding consumers and the behaviors that lead them to purchase. I have also spent significant time working with ecommerce brands and helping them focus on data driven go to market strategies and performance driven results.
Experience
Ad Tech
Jul 2020 — Present · Detroit, MI, US
Business development and partnership creation
Education
Western Michigan University
BS
Skills
- Digital Marketing
- Online Advertising
- Online Marketing
- Media Strategy
- Mobile Advertising
- Marketing
- Media Buying
- Strategy
- Broadcast Television
- Digital Strategy
- Broadcast
- Media Planning
- Interactive Marketing
- Team Leadership
- Digital Media
- Mobile Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Advertising Sales
- Integrated Marketing
- Advertising
- Cross Media Marketing
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