Jim Bates
Working as the Director of Major Gifts at Springfield College. In the past a Senior Leader in the video content. Procurement, Development and Distribution of content.
- Role
- Director of Major Gifts at Springfield College
- Location
- Springfield, MA, US
- LinkedIn followers
- 500 followers
About Jim Bates
Develop and procure video content for distribution, while assisting start-ups in their strategic initiatives. This involves, business plans, distribution strategies, advertising revenue and acquisition marketing. Currently working with several clients entering the streaming platform. Extensive track record of success in digital media, cable, sales, distribution, marketing, and advertising. Proficient at developing and implementing strategies to increase market share and profitability. History of starting up successful cable programming properties, including HRTV, The Golf Channel and ESPN, as well as turning poorly performing properties into revenue generating profit centers. Key Skills: Developing and nurturing enduring relationships with strategic partners including distributors, sports teams, and advertisers. Crafting innovative strategies to penetrate markets and increase product distribution. Recruiting and mentoring strong professional sales teams.
Experience
Director of Major Gifts
Jul 2024 — Present · Springfield, MA, US
In my role as Director of Major Gifts at Springfield College, I oversee a team responsible for managing high-value gifts and planned giving. By introducing sponsorship sales, I successfully drove additional revenue for the college. With a portfolio of 150 donors, I focused on cultivating relationships to secure major gifts and achieved a 20% increase in revenue.
Education
Springfield College
BS
1975 — 1979
Salisbury School
Prep School
1972 — 1975
Skills
- Business Development
- Lead Generation
- Content Strategy
- Management
- Change Leadership
- Strategic Partnerships
- Digital Media
- Change Management
- Public Relations
- Integration
- Social Media Marketing
- Sales
- Video
- Strategy
- Strategic Planning
- Entrepreneurship
- Integrated Marketing
- Contract Negotiations
- Product Management
- Event Management
- Marketing Strategy
- Online Marketing
- Organizational Leadership
- Sponsorship
- Advertising
- Crm
- Brand Development
- Advertising Sales
- Recruiting
- Entertainment
- Sports
- Online Advertising
- New Business Development
- Content Acquisition
- Social Media
- Account Management
- Software Acquisition
- Video Production
- Public Speaking
- Social Networking
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