Jim Abraham
Media Strategist | 10+ Years in Cement, FMCG, Consumer Durables, Entertainment & Retail | Expert in 360° Media Planning, Budgeting & ROI Optimization | MBA in Marketing | Pursuing Advanced Studies in Digital Media
- Role
- Sr Partner - Planning at Ddb Mudra Group
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Jim Abraham
With over a decade of experience in media planning and strategy, I specialize in building…
Experience
Sr Partner - Planning
Jun 2023 — Present · Mumbai, IN
Spearheaded strategic campaign placements during major sporting events, achieving a cumulative reach of over 250 million viewers.Improved overall campaign efficiency by 30% through strategic media optimization and planning excellence.Developed and executed integrated offline and digital media strategies using Brand Track insights to enhance brand performance.
Education
MICA | The School of Ideas
Advanced Certificate in Digital Marketing and Communication
K J Somaiya Institute of Management
Masters of Marketing Research, Marketing/Marketing Management, General
2014 — 2017
MICA | The School of Ideas
Advanced certificate in digital marketing and communication
Welingkar Institute of Management
Diploma in Advertising & Public Relations, Advertising
2010 — 2010
Maharshi Dayanand College
B.M.M, Advertising
2008 — 2011
Skills
- Social Media Marketing
- New Media
- Team Management
- Social Media
- Advertising
- Broadcast
- Content Management
- Online Advertising
- Digital Strategy
- Media Planning
- Digital Media
- Brand Management
- Market Research
- Advertising Sales
- Digital Marketing
- Television
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