Jill Tower
- Role
- Digital Marketing Consultant Product Owner at MassMutual
- Location
- Springfield, MA, US
- LinkedIn followers
- 500 followers
Experience
Digital Marketing Consultant Product Owner
Feb 2018 — Present
Salesforce Marketing Cloud product owner leading product development efforts in a matrix work environment, working across multiple lines of business and technology influencing decision.\\\\n• Helped the marketing team to define the product vision and executed on that vison to implement a marketing platform that enables a multi-channel personal customer campaign experience.\\\\n• Created an iterative product roadmap that highlighted key projects and priorities for campaign management, process improvement, platform maximization and overall strategy.\\\\n• Enabled a data-driven marketing model to allow marketers to use quantitative insights to optimize marketing performance.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Springfield Technical Community College
Associate's degree, Liberal Arts and Sciences/Liberal Studies
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