Jill Shepherd
- Role
- Director of Client Acquisition Marketing at HealthEquity
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Jill Shepherd
Accomplished growth driver with 15+ years of marketing experience. Creative thinker…
Experience
Director of Client Acquisition Marketing
May 2022 — Present
Design B2B go-to-market strategies to generate qualified leads and nurture prospects through the sales funnel; lead cross-functional workstreams across sales, insights, creative and analytics to tailor and optimize campaigns.
Education
Northeastern University
Bachelor of Arts (B.A.), Communication, Journalism, and Related Programs
Skills
- Event Management
- Marketing Communications
- Creative Development
- Online Advertising
- Website Copy
- Creative Writer
- Event Planning
- Content Management
- Banner Ads
- Direct Marketing
- Media Buying
- Partnership Marketing
- Marketing Management
- Marketing
- Lead Generation
- Blog Marketing
- Content Development
- Vendor Management
- Web Analytics
- Program Management
- Blog Writing
- Radio Advertising
- Print Marketing
- Content Strategy
- Agency Negotiations
- Writing
- Analytics
- Analysis
- Blogging
- Social Media Marketing
- Channel Marketing
- Digital Marketing
- Multi-Channel Marketing
- Creative Direction
- Online Marketing
- Copywriting
- Agency Relations
- Strategic Planning
- Web Content Management
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