Jill Zook Melchionda

About Jill Zook Melchionda

My professional life\'s work has been about building—building strategies that convert brand investment into growth, building agencies that deliver exceptional results for clients, and building communities that lift up the next generation.With over two decades building award-winning B2B agencies and leading April Six through its acquisition by Marketbridge in January 2025, I\'m now building Marketbridge\'s specialized PE/VC practice while helping private equity partners create value for their portfolio companies through strategic execution and growth-focused solutions aimed at helping businesses grow quickly and profitably. Through my work as Senior Brand Advisor for Norwest Venture Partners and positioning consultant for Firebrick, I\'ve experienced the growth ecosystem from multiple perspectives—advising CMOs on brand strategy and activation, consulting with portfolio companies, and navigating the acquisition journey as an entrepreneur who also co-founded Women in Revenue, now a organization.What drives me is seeing the long-term impact: when a brand strategy unlocks sustainable growth, when a mentorship changes a career trajectory, or when a community empowers an entire generation of leaders. After 25+ years of building, I\'ve come to understand the true power of ripple effects—high-value brands that drive valuation, CMOs who become CEOs, IPOs that deliver shareholder value, and agencies where careers flourish and people truly blossom. I’m always curious about what\'s next and eager to connect with fellow builders.

Experience

1. Senior Brand Advisor

   Norwest

   Jan 2022 — Present · San Francisco, CA, US

   As a Senior Advisor for Norwest, I partner with portcos to harness brand as a competitive advantage. I often serve as a \"chief of staff to CMOs,\" supporting strategic and high-profile initiatives, where strategy, creativity, and orchestrated alignment are paramount to success. With decades of experience working in partnership with both high-growth and established brands, I bring a strategic vision to brand activation, collaborating with internal teams, and connecting with the right resources to elevate the brand and establish the foundation for sustained growth and market dominance.

Education

• UC San Diego

  BA, Communications, Literature

Skills

• Media Buying
• Digital Strategy
• Creative Strategy
• Consumer Insights
• Market Planning
• Interactive Advertising
• Corporate Branding
• Strategic Partnerships
• Online Marketing
• Email Marketing
• Interactive Marketing
• Account Management
• Client Services
• Social Media
• Brand Development
• Mobile Marketing
• Strategy
• Advertising Research
• Client Relationship Building
• Customer Insight
• New Business Development
• Marketing
• Brand Architecture
• Sem
• Multi-Channel Marketing
• Business Development
• Outdoor Advertising
• Digital Marketing
• Relationship Marketing
• B2b
• Direct Marketing
• Creative Briefs
• Creative Direction
• Media Planning
• Advertising
• Brand Awareness
• Social Media Marketing
• Online Advertising
• Lead Generation
• Customer Acquisition