Jillian V.

About Jillian V.

Dynamic and results-driven Integrated Marketing Director with over 10 years of experience leading high-impact campaigns across digital, print, and multi-channel platforms. Proven track record in spearheading successful marketing initiatives that drive revenue growth, enhance brand visibility, and exceed client expectations. Adept at managing multi-million-dollar campaigns, building strong client relationships, and leading cross-functional teams to deliver seamless executions. Expertise in consumer insights, market trend analysis, and performance optimization across diverse sectors including CPG, luxury fashion, beauty, retail, and pharma. Seeking to leverage strategic marketing expertise, leadership, and innovative campaign management to drive growth and impact for a forward-thinking organization.

Experience

1. Integrated Marketing Director

   McClatchy Media

   Sep 2022 — Present · New York, NY, US

   Spearheads proposal development for proactive initiatives and $1M+ RFP responses, successfully securing new business by crafting compelling, tailored programs that aligned with client objectives.Collaborates with national brands (Walmart, Nordstrom, Unilever, ABC, NBC, Chase) on multi-faceted marketing campaigns to increase brand awareness, drive consumer incentives, and boost sales.Leads integrated marketing programs including talent integration, custom content, sponsorships, on-site activations, and social promotion to drive brand visibility and engagement.Manages cross-functional teams across sales, AdOps, social, design, and third party vendors and to enhance business growth and streamline operations.Applies brand marketing principles, including consumer behavior analysis, product equity, and go-to-market strategies, to craft actionable plans that improved brand positioning and achieved growth targets.Coordinated the development of a pharmaceutical vertical, driving sales opportunities and expanding partnerships by leveraging market research and consumer insights to identify growth areas and tailor strategies for the division.

Education

• Fashion Institute of Technology

  B.S. in Advertising & Marketing Communications, 2010 – 2014

  2010 — 2014

Skills

• Audacity
• Copywriting
• Social Media
• Marketing
• Public Speaking
• Management
• Event Planning
• Radio
• Music Industry
• Live Events
• Administrative Assistants
• Sports
• Microsoft Office
• Sales
• Social Networking
• Social Media Marketing
• Events Coordination
• Digital Marketing
• Music
• Microsoft Word
• Microsoft Excel
• Powerpoint
• Adobe Creative Suite
• Customer Service
• Digital Media
• Promotions
• Fashion
• Advertising
• Marketing Communications
• Marketing Strategy