Jillian Pronschinske
Retail Marketing Lead - Homecare
- Role
- Shopper Marketing Lead - Homecare at Unilever
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
Experience
Shopper Marketing Lead - Homecare
Apr 2022 — Present
Drive/Activate Category and Brand specific plans to facilitate programming at top customers against core and innovation• Ensure field shopper marketing programs are on strategy• Collaborate with Customer Field teams throughout the planning process, supporting cross brand budget management• Act as the liaison between brand and field shopper marketing teams from a budget management standpoint• Build brand understanding of the shopper and key retailers• Lead annual planning process for the category• Assist in the development of best in class ISV assets• Own brand compliance with creative guidelines for new executions • Coordinate agency and creative discipline resources (Insights, Multi-cultural, research, ISV) • Ongoing training of field, brand and agency teams
Education
Florida Gulf Coast University
Communications, Public Relations
2009 — 2014
Skills
- Advertising
- Reputation Management
- Creative Management
- Social Networking
- Social Media Marketing
- Account Management
- Microsoft Office
- Sales
- Online Advertising
- Sem
- Online Marketing
- Social Media
- Customer Service
- Budgets
- Video Advertising
- SEO
- Newspapers
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