Jillian Berry

About Jillian Berry

Experienced Associate Director Of Strategy with a demonstrated history of working in the marketing and advertising industry. Strong event marketing professional skilled in storytelling, content development, digital, client services, and award winning experiences.

Experience

1. Associate Director of Strategy

   George P Johnson Experience Marketing

   Oct 2016 — Present · Boston, MA, US

   Lead a team of strategists in a Center of Excellence, serving as model for strategy teams worldwide- Develop and deliver experience plans for IBM’s largest global conferences, inclusive of physical, digital, social, and mobile- Craft compelling content - storylines, segmentation, channel recommendations, copy- Train presenters and booth staff, deliver geo-enablement to teams around the world- Maintain “expert status” of cutting-edge technology, with experience creating Augmented Reality, Virtual Reality, animations, live productions, content maps, digital concierge- Industries and topics include Artificial Intelligence, Cloud, Marketing, Commerce, Supply Chain, Big Data & Analytics, Energy & Utilities, Healthcare

Education

• University of Massachusetts Dartmouth

  Marketing

  2000 — 2004

Skills

• Integrated Marketing
• Unified Communications
• Lead Generation
• Marketing Strategy
• Trade Shows
• Marketing Communications
• Digital Marketing
• Marketing
• Strategic Planning
• Account Management
• Marketing Management
• Email Marketing
• Direct Marketing
• Sales Management
• Product Marketing
• Social Media Marketing