Jillian Murphy
Senior Manager, Global Events @Wasabi Technologies
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WORK HISTORY
Senior Manager, Global Events @Wasabi Technologies
As part of the Marketing Team Jillian helps accelerate Wasabi’s Go-to-Market Strategy by planning and executing corporate marketing events to support the growth requirements for the company globally. This includes collaborating and driving events execution and strategy to build brand awareness, generate revenue opportunities, and accelerate existing opportunities through the sales cycle, ensuring the execution of events is consistent across all regions.Responsibilities Include:Driving strategy and execution of marketing events to continue to build Wasabi’s brand awareness and demand globally Planning, executing, and measuring ROI on marketing events and managing the global events budget Working across the Wasabi team to ensure events are in line with global Go-To-Market strategy Leveraging marketing automation tools to ensure all event leads are properly routed to the sales team and receive appropriate Wasabi messaging post event Managing outside agencies and contractors working in support of the live events Supporting Wasabi staff on site at events
EDUCATION
Saint Louis University
B.A, magna cum laude, Art History, French
SKILLS
ABOUT JILLIAN MURPHY
Marketer focused on global event strategy and execution within the IT industry. Skills include:Trade ShowsWebinar CoordinationSponsorship NegotiationsROI & Pipeline TrackingLead Generation EventsChannel MDF ActivationsStrategic Calendar PlanningOn-Site Event ManagementProject ManagementPartner Activations and Enablement
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