Jillian P.
MBA | Marketing Coordinator @ HarperCollins Publishers
- Role
- Marketing Coordinator at HarperCollins Publishers
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jillian P.
I’m currently a Marketing Coordinator at HarperCollins Publishers with a background…
Experience
Marketing Coordinator
Aug 2024 — Present · New York, NY, US
Conceives, develops, and executes innovative marketing plans for 6-8 books per season among different imprints in the William Morrow Group division (William Morrow, Avon, Harper Voyager, Mariner, Harvest, Dey Street)- Assists Senior Director on select large-scale marketing campaigns - Communicates detailed campaign updates directly to editors, publicists, publishers, sales teams, agents, and authors - Advises authors on building and optimizing their social media presence and overall platform- Develops a variety of creative content for campaigns that includes sell-in materials for reps and accounts, social media content, and advertising copy for consumer facing promotions - Analyzes performance on key marketing tactics using social listening tools, sales data, and advertising reporting dashboards - Oversees budgets for assigned titles - Collaborates with ad/promo, content creation, publicity, sales, and editorial teams - Manages the social media platforms for Dey Street Books (Facebook, Instagram, X)
Education
Feliciano School of Business - Montclair State University
Master of Business Administration - MBA, Business Administration, General
Montclair State University
Bachelor of Science - BS, Business Administration with concentration in Marketing
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