Jillian White
Director of Strategy Operations @Agility
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WORK HISTORY
Director of Strategy Operations @Agility
EDUCATION
Colorado State University
BA, Natural Resource Recreation and Tourism
SKILLS
ABOUT JILLIAN WHITE
The world of advertising is always evolving and changing. That\'s because our lives are constantly changing, how we consume and engage with media is always changing. Technology has made it that much easier for brands to reach their ideal consumer, with one simple click you are one step closer to purchase. But, how do we connect the dots, how do we know what is going to ultimately garner that click from the consumer? It\'s about understanding the end goal, understanding the audience from media consumption habits to their daily lifestyle habits. It\'s a beautiful thing when a marketing plan comes together from creative to media placement, you cannot have one without the other.
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