Jillian T. Basped
Director of Marketing and Procurement at Kaye/Bassman International
- Role
- Director of Marketing - Leading Growth in the Healthcare and Higher Education Sectors at Kaye/Bassman International
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Jillian T. Basped
Job Objective: Public Relations/Healthcare Communications/Marketing/Event…
Experience
Director of Marketing - Leading Growth in the Healthcare and Higher Education Sectors
Mar 2016 — Present · Plano, TX, US
As the current Director of Marketing, I will directly support five executive recruiting teams through different online portals. I will embody exceptional database tracking skills, social media strategies, outstanding time management, the ability to prioritize and maintain marketing communication, and most importantly, help build an unbeatable healthcare practice by establishing an effective foundation in executive search.Kaye/Bassman’s Healthcare and Higher Education Practices have garnered a solid reputation around the country. Our longstanding client and candidate relationships make us a highly sought after source for top talent in the areas of Academic Medicine, Executive Leadership, Healthcare Finance, Higher Education, Pharmacy, Surgery Center Leadership, and Therapy.Daily responsibilities include- Digital Marketing strategy / E-newsletter / Email Marketing to ensure content is on brand, as well as viewership growth- LinkedIn, Twitter, Hootsuite, TweetDeck, Doximity, MadMiMi, Facebook and other Social Media portals- Social media management proficiency to connect and network with both active and passive candidates as demonstrated through the optimization and publicizing LinkedIn, industry blogs, etc- Effective SEO (Search Engine Optimization) with Google Analytics and Yoast SEO to track WordPress blog metrics- Managing, developing, writing and editing all website content for five Practice blogs, using WordPress- Creative design and working knowledge of Photoshop, InDesign and etc- Basic understanding of HTML- RFP devlopmentKaye/Bassman, founded 1981, is the largest single-site executive search firm in the nation, impacting companies and enhancing careers by providing the finest in professional, executive, technical and scientific search. We are ranked among the Top 10 U.S. Search Firms by Executive Search Review. We are recognized as an industry expert by The Wall Street Journal, Fortune, Business Week, USA Today, Fox, CNN and many others.
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