Jillian Suprenant

Copywriter @EssilorLuxottica

Milan, IT

Responsibilities and Deliverables- Created compelling 360° marketing campaigns before amplifying them across all channels including e-commerce, social / paid media, print materials, and emails- Worked closely with optical brands and retailers across North America and Europe, including LensCrafters, Target Optical, DbyD, Unofficial, and Vision Express to ensure proper copy adherence to brands’ tone of voice - Researched, presented, & implemented best practices for direct marketing to increase conversion levels- Marketing efforts helped contribute to an increase in sales revenue generated across all brands from 20••••24, including a 25% increase in eyeglasses’ sales at LensCrafters

Duke University

Minor, Dance

Duke University

Certificate, Innovation and Entrepreneurship

Università Bocconi

Master of Science - MS, Economics and Managment in Arts, Culture, Media, and Entertainment

Duke University

Bachelor of Science - BS, Neuroscience