Jillian Squires
Digital Marketing Manager @American Tire Distributors
Signup · Get unlimited contacts
WORK HISTORY
Digital Marketing Manager @American Tire Distributors
Drove a 104% YoY revenue growth for the company’s email channel by organically growing email lists and implementing advanced personalization strategies.• Managed and executed multi-channel campaigns (Email & SMS) for Tirebuyer.com (B2C), Tire Pros Online (B2B), and ATD Online (B2B), ensuring consistent branding and engagement across platforms.• Developed audience segmentation strategies, leveraging customer behavior, past purchases, and manufacturer incentive program participation to maximize conversions.• Optimized lead nurturing workflows, analyzing engagement data to encourage purchase and re-purchase behavior.• Utilized CRM platforms to manage customer data, ensuring accurate segmentation, automation, and reporting for enhanced targeting and engagement.• Led the transition from Marketo to Listrak, using Marketo for the first three years to execute automated email workflows and campaign management before migrating to Listrak for enhanced B2C personalization and automation capabilities.• Collaborated cross-functionally with Product, Creative, Customer Service, and Development teams to execute new initiatives and improve campaign performance.• Generated detailed reports using Listrak, 4 years of, CRM tools, and Google Analytics, providing insights and strategic recommendations to senior leadership.• Designed and executed email and SMS strategies for single-send and nurture/drip campaigns across four brands, catering to both B2B and B2C audiences.• Implemented A/B testing methodologies, assessing full nurture sequences and single sends to refine messaging and optimize performance.• Created engaging email content and templates using Listrak’s drag-and-drop editor and custom HTML & CSS for dynamic personalization across multiple brands.• Monitored and optimized email deliverability, utilizing best practices and tools to maintain high inbox placement rates and minimize bounce rates, ensuring maximum reach and engagement for all campaigns.
EDUCATION
University of Phoenix
Masters
University of Phoenix
Bachelor of Science
SKILLS
ABOUT JILLIAN SQUIRES
Experienced Marketing Professional with a proven track record in driving sales growth…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.