Jillian Squires

About Jillian Squires

Experienced Marketing Professional with a proven track record in driving sales growth…

Experience

1. Digital Marketing Manager

   American Tire Distributors

   Jul 2017 — Present

   Drove a 104% YoY revenue growth for the company’s email channel by organically growing email lists and implementing advanced personalization strategies.• Managed and executed multi-channel campaigns (Email & SMS) for Tirebuyer.com (B2C), Tire Pros Online (B2B), and ATD Online (B2B), ensuring consistent branding and engagement across platforms.• Developed audience segmentation strategies, leveraging customer behavior, past purchases, and manufacturer incentive program participation to maximize conversions.• Optimized lead nurturing workflows, analyzing engagement data to encourage purchase and re-purchase behavior.• Utilized CRM platforms to manage customer data, ensuring accurate segmentation, automation, and reporting for enhanced targeting and engagement.• Led the transition from Marketo to Listrak, using Marketo for the first three years to execute automated email workflows and campaign management before migrating to Listrak for enhanced B2C personalization and automation capabilities.• Collaborated cross-functionally with Product, Creative, Customer Service, and Development teams to execute new initiatives and improve campaign performance.• Generated detailed reports using Listrak, 4 years of, CRM tools, and Google Analytics, providing insights and strategic recommendations to senior leadership.• Designed and executed email and SMS strategies for single-send and nurture/drip campaigns across four brands, catering to both B2B and B2C audiences.• Implemented A/B testing methodologies, assessing full nurture sequences and single sends to refine messaging and optimize performance.• Created engaging email content and templates using Listrak’s drag-and-drop editor and custom HTML & CSS for dynamic personalization across multiple brands.• Monitored and optimized email deliverability, utilizing best practices and tools to maintain high inbox placement rates and minimize bounce rates, ensuring maximum reach and engagement for all campaigns.

Education

• University of Phoenix

  Masters

• University of Phoenix

  Bachelor of Science

Skills

• Management
• Team Building
• Facebook
• Event Planning
• Social Media Marketing
• Team Leadership
• Public Speaking
• Social Media
• Public Relations
• Online Advertising
• Social Networking
• Event Management
• Advertising
• Email Marketing
• Customer Service
• Blogging
• Microsoft Office
• Sales
• Marketing
• Strategy
• E-Commerce
• Leadership