Jillian Sinel

Founder CEO @Myclevercpa

Specializing in general management, preparation of business plans, strategic forecasts, annual budgets and investment strategies. Determine and execute brand development, marketing initiatives, merchandise assortments, and margin optimization. Drive sales growth for retail, e-commerce and wholesale businesses seasonally and by product category. Identify retail network strategies including real estate selection, lease negotiation, store build out, staffing, merchandising and store openings. Launch digital platforms including direct to consumer e-commerce sites on Shopify and Magento platforms - management of platform development, sales growth and marketing. Evaluate organizational structures and execute reorganizations to obtain efficiencies and staff retainment.