Jillian Gibney
Global Marketing Senior Specialist at Mastercard | Orchestrating High-Impact Campaigns & Strategic Events
- Role
- Global B2b & Strategic Growth Marketing Senior Specialist at Mastercard
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jillian Gibney
I’m a marketing and events strategist with 5+ years of experience leading global campaigns, activations, and community programs. From global conferences to community-focused events, I’ve led strategy, managed budgets, and worked closely with cross-functional teams to bring brand stories to life.My background includes producing content with major media partners, organizing internal and external programs, and building marketing campaigns that resonate. I’ve also led ERG event programming, including cultural initiatives and client-facing activations. Outside of work, you’ll find me traveling, trying out a new recipe or volunteering in my community.I’m always interested in connecting with others to share ideas and from relationships!
Experience
Global B2b & Strategic Growth Marketing Senior Specialist
Aug 2024 — Present
Planned & executed three high-profile global events annually, including Transport Ticketing Global & ITB Berlin, supporting over attendees & generating 150+ marketing-qualified leads Partnered with internal brand, communications, sales teams, & external agencies to optimize event booths & engagement assets leading to improved attendee experience & drove booth traffic at major industry events Directed the production of video assets aligned to Mastercard’s purpose-driven platform, including a feature with BBC Storyworks to showcase Mastercard’s urban mobility narrative Managed a $700K budget, optimizing resource allocation to maximize impact & ROI across campaigns Authored creation of an internal global Events Playbook to standardize execution, messaging, & creative quality across global & regional teams Oversaw vendor relationships for Mastercard Gamer Academy sponsorship program; coordinated deliverables, timelines, & creative production across agency partners Developed & executed a whitepaper campaign; increasing LinkedIn followers by 700+ & driving 2,500 visits Led Mastercard Pride ERG’s events team to deliver 15+ internal & external cultural events, including high-visibility Pride Month programs & a client-facing thought leadership panel
Education
University of Kentucky
Bachelor of Arts - BA, International/Global Studies, Spanish, Communication
2016 — 2020
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