Jillian Farr
Senior Brand and Marketing Manager at Bluepeak
- Role
- Integrated Marketing Campaign Lead at Dayforce
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Jillian Farr
Significant experience developing and executing integrated marketing…
Experience
Integrated Marketing Campaign Lead
Jun 2024 — Present · Atlanta, GA, US
Directed the development and execution of integrated marketing campaign themes and strategy aligned with overall business goals and objectives. • Managed large cross-functional team to gain consensus on product priorities and theme focus on continual basis to ensure alignment and integration of campaign themes across various marketing channels; fostered a collaborative and communicative team culture. • Analyzed campaign data to derive actionable insights and recommendations for optimization.• Enabled marketing teams with appropriate tools and resources needed to excel within the integrated marketing framework.• Contributed to the overall Dayforce marketing strategy by providing insights and recommendations to enhance the effectiveness of integrated campaigns. • Program manager for marquee thought leadership research reports, including launches and promotional campaigns.• Led content strategy and overall project management for new account-based marketing (ABM) 1:1 and 1:few programs.
Education
University of Georgia - Terry College of Business
Bachelor of Business Administration (B.B.A.), Marketing
2006 — 2010
University of Georgia - Terry College of Business
Masters, Business Administration - Marketing
2018 — 2020
Skills
- Project Management
- Telecommunications
- Marketing Communications
- Integrated Marketing
- Marketing Strategy
- Cross-Functional Coordination
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