Jillian Bartley

WORK HISTORY

EDUCATION

SKILLS

ABOUT JILLIAN BARTLEY

Transforming financial brands and customer experiences for over 18 years.I bridge executive marketing leadership and entrepreneurial consulting to deliver measurable growth, exceptional customer experiences, and brand strategies that resonate in regulated industries. With 15+ years in senior leadership for community and regional banks, I’ve led rebrands, digital transformations, product launches, and merger communications, always with a data-driven, compliance-first approach.For Employers: I bring strategic vision and hands-on execution to drive market share, revenue growth, and customer loyalty—aligning marketing with enterprise-wide initiatives.For Clients: Through Prominence Marketing Co, I provide fractional CMO and project-based marketing services for community banks and credit unions nationwide, specializing in:Go-to-market strategies for financial products and digital servicesCore conversion and merger communication plansOmnichannel campaigns and brand positioningCX programs that turn feedback into measurable business impactHighlights:Directed rebrand and GTM strategy, driving $80M in core deposit growth and +0.06% state-wide market share in under 18 months.Led VOC and VOE programs that translated customer and employee insights into actionable CX improvements with a scalable roadmap.Built and mentored high-performing teams across multiple markets, overseeing multimillion-dollar budgets.Successfully launched multiple new bank branches with complete environmental branding and community activation strategies.Whether you need a strategic partner for your marketing team or a senior leader to join your organization, I deliver results that last.Let’s connect → https://prominencemarketing.co