Jill Goodwin-Helgerson

Disney Trained Client Experience & Brand Strategy Executive | Building Marketing Programs That Connect, Perform & Inspire

Role: Founder Fractional CMO at Let\'s Make Brand Magic
Location: Erie, CO, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Jill Goodwin-Helgerson

I help brands connect strategy to story. As a marketing, brand strategy, and client…

Experience

Founder Fractional CMO
Let\'s Make Brand Magic
Feb 2025 — Present

Education

Colorado State University
Bachelor of Arts - BA, Journalism and Technical Communications
1998 — 2002
Colorado State University
Master of Science - MS, Public Communication and Technology
2015 — 2017

Skills

Microsoft Office
Press Releases
Digital Media
Promotions
Public Relations
Internal Communications
Media Relations
Marketing Communications
Tradeshow Planning
Advertising
Event Planning
Trade Shows
Final Cut Pro
Creative Direction
Iwork Suite
Marketing Management
Email Marketing
Social Media
Event Management
Digital Strategy
Brand Strategy
Marketing
Digital Marketing
Video Production
Consulting
Strategic Communications
Editing
Corporate Communications
Public Speaking
Leadership
Training
Adobe Creative Suite
Customer Service
Brand Management
Marketing Strategy
SEO
Social Media Marketing
Presentations
Brand Development
Management

Contact information

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Current company

Let\'s Make Brand Magic

Marketing Services · 1 employees · Erie, Colorado, United States

Most organizations don\'t have a marketing problem. They have an alignment problem. Brand Magic helps organizations connect business strategy to brand experiences people trust by aligning strategy, culture, communications, customer experience, employee experience, and marketing activities. When these elements work together, organizations build trust, consistency, and sustainable growth. When they don\'t, even the best marketing efforts struggle to deliver results. Through a brand alignment assessment process, Brand Magic uncovers opportunities across leadership, culture, communications, customer experience, employee experience, sales alignment, and marketing strategy to identify what\'s working, what\'s not, and where the greatest opportunities for growth exist. Founded by Jill Goodwin-Helgerson, Brand Magic brings more than 20 years of experience helping organizations across healthcare, higher education, experiential events, luxury consumer brands, media technology, professional services, and beyond align business strategy, brand experience, and organizational execution. Brand Magic supports organizations through three levels of engagement: DISCOVER Gain clarity through brand alignment assessments and strategic evaluations that identify strengths, gaps, and opportunities across strategy, communications, culture, customer experience, and marketing. ALIGN Develop practical strategies that connect business goals, brand experience, customer experience, employee experience, and communications into a cohesive roadmap for growth. ACTIVATE Bring the strategy to life through implementation support, executive communications, marketing planning, event strategy, thought leadership, and fractional leadership engagement. Because your brand is not what you say it is. Your brand is what people experience. When strategy, culture, communications, and experience are aligned, your brand promise becomes your brand experience. Let\'s Make Brand Magic!

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