Jill Fiore

Head of Marketing and Creative @Sound Off

NY, US

Leads global marketing and creative strategy for a provider of immersive experiences, driving brand growth through partnerships with major brands, wellness innovators, and experiential producers.• Creative Leadership & Team Management — Expanded the marketing team with three new hires, leading and mentoring talent across design, copy, and video. Owns creative direction, brand voice, and campaign strategy from concept to execution. Recognized by the CEO for delivering the strongest creative work to date.• Campaign Leadership — Leads high-impact marketing campaigns for immersive experiences, retail promotions, and branded events. This includes the 2024 Anniversary Sale—a multi-channel campaign generating $74K in sales (+32% YoY) and delivering the second-best December retail performance in company history.• Social Media Strategy & Content Creation — Leads strategy and creative execution across all company platforms, delivering +27.2% profile activity,+24.8% profile visits, and +59.1% external link taps in the first three months.• Video Art Direction — Oversees concept development, art direction, and post-production for video content, guiding editors to create high-impact, emotionally resonant pieces that strengthen brand positioning and drive engagement.• Marketing Strategy & Performance Optimization — Develops integrated brand communications across digital platforms, analyzing performance and optimizing Google Ads, SEO, and content to increase traffic, engagement, and visibility.• Strategic Partnerships — Leads partner strategy with major brands and global events, including IKEA (Art Basel), T-Mobile (F1 Las Vegas), Francofolies, and a Cannes Film Festival partner, delivering co-branded campaigns and activations that expand reach and generate leads.

University of Delaware

Bachelor of Arts (BA)