Jill Henderson

About Jill Henderson

I’m a B2B marketing leader who builds growth by connecting three things most companies keep siloed: brand storytelling, sales enablement, and marketing operations. My background began in design, evolved into creative leadership, and expanded into enterprise marketing operations—enabling me to help teams move faster without sacrificing clarity, quality, or results.Across B2B and regulated environments, I’ve led cross-functional teams spanning creative, digital, and marketing disciplines, partnered closely with Sales, Product, IT, and compliance-minded stakeholders, and built systems that turn marketing into a reliable growth engine—not a request queue.What I’m known for:• Making marketing measurable: implementing KPI dashboards, campaign tracking, and performance rhythms that improve decision-making and accountability.• Scaling execution: introducing work management frameworks that increased efficiency by 40% while strengthening creative output quality.• Modernizing digital experience: helping lead eCommerce and digital experience initiatives that strengthen engagement and conversion.• Building high-performing teams: creating clarity around priorities, roles, and standards—so teams feel empowered, and leaders gain confidence in outcomes. I’m especially energized by organizations with complex products and high expectations—where marketing must translate technical value into crisp positioning, equip sales with tools that convert, and show up consistently across every customer touchpoint. If your business is growing into new markets (or tightening how it competes), I help you build the strategy and the operating system to sustain it.Top Skills:B2B Go-to-Market Strategy Marketing Operations (MOPs) Brand Positioning & Messaging Sales Enablement Strategy Demand Generation (Full-Funnel) Omnichannel Campaign Strategy Digital Experience & eCommerce Strategy Marketing Performance Analytics & KPI Dashboards Cross-Functional Leadership (Sales/Product/IT) Workflow & Process Optimization (Work Management) Creative Leadership & Team Development Agency & Vendor Management Marketing Automation & Scalable Systems Stakeholder & Executive Communication Project/Program Leadership (Workfront, Monday.com)

Experience

1. Marketing

   Vectorply Corporation

   Feb 2026 — Present · Phenix City, AL, US

   In my new role at Vectorply, I’m building and leading the marketing function from the ground up—transitioning grassroots efforts into a formal, structured, and scalable program. I orchestrate end-to-end marketing strategy and execution across brand, content, digital presence, sales enablement, events, and communications—working cross-functionally to clarify messaging, strengthen market visibility, and create repeatable processes that support growth.

Education

• Auburn University

  Bachelor of Fine Arts

  1998 — 2002

Skills

• Concept Development
• Pre-Press
• Mac
• Indesign
• Integrated Marketing
• Multimedia
• Visual Identity
• Art Direction
• Branding
• Creative Strategy
• Collateral
• Creative Direction
• Adobe Creative Suite
• Wordpress
• Environmental Graphics
• Packaging
• Branding Ideas
• Layout
• Graphics
• Corporate Identity
• Marketing
• Communication Design
• Graphic Design
• Logo Design
• Online Marketing
• Advertising
• Branding Experience
• Visual Communication
• Direct Marketing
• Brochures
• Brand Development