Jill
Team Lead - Web Marketing at Intuit
- Role
- Web Marketing Team Lead at Intuit
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Jill
I am an accomplished digital / product marketer with 10+ years experience who will drive your business growth and improve your customer experiences using strategic data-led planning. I believe in building collaborative relationships, developing talent, and contributing to a positive, innovative culture!As a web marketer, I build intuitive and engaging top of funnel customer digital journeys. I believe in iterative experimentation and integrating relevant capabilities to create scalable, optimized online experiences.I have managed go-to-market planning of product launches, define value propositions for targeted customer segments, and have lead successful reengineering efforts for P&L management. Specialities: Website strategy, Digital marketing, Product marketing, Growth marketing, Information architecture, Loyalty programs, Global go-to-market planning, Data-driven decision making, Audience development
Experience
Web Marketing Team Lead
Aug 2022 — Present · San Francisco, CA, US
Lead QuickBooks.Intuit.com to deliver acquisition and conversion targets through planning, testing, and optimization of the web as a digital marketing channel and as a product. Develop annual roadmap of strategic objectives and foundational capability solutions to increase performance of the prospect conversion and customer engagement funnels. Influence prioritization and processes within acquisition and across product, engineering, operations, analytics, and sales teams to maximize impact of results, increase efficiency and improve accuracy. Conduct user research and analyze data to inform exceptional digital experiences with insights, feedback, and test results. Received in-role promotion in 2022 due to trajectory-changing performance.
Education
NYU Stern School of Business
Bachelor of Science (B.S.), Marketing
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