Jill Blair-Turner

Startups | Revenue Growth | Brand Development | Strategic Planning | Sales Strategy | Marketing Leadership | P&L Management | Retail Partnerships | Innovation | Digital Marketing | Field Marketing | Business Development

Role
Chief Marketing Officer at Eventably
Location
Dallas, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Jill Blair-Turner

As an award-winning, results-oriented C-level executive and brand strategist, I bring over 20 years of experience transforming startups and early-stage companies into industry leaders. My expertise lies in driving exponential growth, building high-performance teams, and executing integrated sales and marketing strategies that deliver measurable results. I have a proven track record of exceeding revenue expectations, fostering innovation, and driving operational excellence across diverse industries.As someone who thrives in dynamic environments, I bring a rare combination of strategic vision, creative problem-solving, and operational excellence.Consumer Package Goods | StartupsPhone: 21••••••16Email: j••••••••@gmail.comHighlights of my career include: Scaling revenue at Poo~Pourri from $30M to $75M in two years (+150%). Playing a key role in the $4.2B acquisition of GLACEAU by Coca-Cola. Leading KRAVE Pure Foods from $12M to $75M in annual revenue, securing #2 brand ranking in Texas’ jerky market. Also incremental in Krave\'s sell to Hershey\'sWith a track record of success across CPG industries like health and beauty, food & beverage, and consulting, I specialize in:Brand development: From ideation to execution, including product lifecycle management and go-to-market strategies.Sales optimization: Building and managing sales teams that consistently exceed revenue targets.Innovative marketing: Mastering omnichannel campaigns, digital strategies (SEO, SEM, CRM), influencer and field marketing to enhance consumer engagement.Startup growth: Partnering with early-stage companies to secure national distribution (e.g, Sam\'s Club, Whole Foods, Target, HEB, CVS) streamline operational efficiencies and build world class brands.I’m passionate about empowering teams, elevating brands, and solving complex business challenges with strategic precision. Recognized for my ability to foster collaboration, I’ve built partnerships with major retailers like HEB, Walmart, and Kroger, as well as national brands like 5-Hour Energy and KRAVE Pure Foods.If you’re looking for a forward-thinking leader with a proven ability to scale businesses, disrupt markets, and deliver ROI, let’s connect! Contact me at 21••••••16 or j••••••••@gmail.comCore CompetenciesStrategic Initiative Planning • Brand Development Execution • P&L Responsibility • Field Marketing Strategy & Execution • Integrated Marketing Solutions • Digital, Content, Email, Affiliate, Influencer & Social Media Marketing Strategy • Grocery, Mass, Club, Drug, Convenience

Experience

  1. Chief Marketing Officer

    Eventably

    May 2025 — Present

    Too many ticketing systems exclude people with disabilities, and too many venues are stuck with outdated tools that don’t meet modern needs. Eventably is changing that.We’re helping concert promoters and conference organizers deliver better experiences, reach broader audiences, and make accessibility a standard—not an afterthought.

Education

  • Southern Methodist University

    Bachelor of Arts (B.A.) in Advertising, Minor in Women's Studies, Marketing

    1993 — 1997

Skills

  • Budgeting
  • Key Account Management
  • Sponsorship
  • Marketing Management
  • Brand Management
  • Product Development
  • Market Planning
  • Strategy
  • Selling
  • Start-Ups
  • Consumer Products
  • Strategic Planning
  • Leadership
  • Field Marketing
  • Sales Operations
  • Pricing Strategy
  • Budgets
  • Market Research
  • Management
  • Business Development
  • Team Management
  • Pricing
  • Sales
  • Product Marketing
  • Merchandising
  • Account Management
  • Retail
  • Shopper Marketing
  • Advertising
  • Sales Management
  • Public Relations
  • Marketing

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Jill Blair-Turner — Chief Marketing Officer at Eventably in Dallas, TX, US | Unifers