Jill Axline

About Jill Axline

I am a brand and business leader who helps high-growth companies translate complex ideas into simple, powerful market positions. My background bridges audience research and narrative strategy, which allows me to build brands that not only resonate but also deliver measurable business results. At Morningstar, I partnered with senior executives to sharpen corporate positioning, unify messaging across diverse business units, and scale evidence-based marketing practices. Earlier, I helped companies bring new products to market through research-driven brand and content strategies. With a PhD in Communication from Cornell University, I bring both analytical rigor and creative storytelling to every challenge. Whether building high-performing teams, launching marketing platforms, or aligning leadership around a shared vision, my focus is always the same: helping companies connect with their audiences in ways that drive sustained growth. Today, I continue that mission at Mavera, where I am building strategies that accelerate business intelligence across every vertical.

Experience

1. Co-founder & CEO Advisor

   Mavera

   Oct 2024 — Present · Los Angeles, CA, US

   I began working with Mavera as an advisor in October 2024, helping shape go-to-market, ideal customer profiles, business model, and early use cases.After strong traction in pilot programs with agencies and B2B software teams, I stepped into the role of Co‑Founder and CEO to lead the next phase. Mavera builds simulated audiences—custom personas that mirror real buyer populations—and turns live market context into clear, usable guidance. Each conversation returns a readout: confidence (how closely we match the population), spread of opinion (how divided they are on the question), response stability (moment-in-time vs. steady), emotional/cognitive drivers (story vs. data), and news impact (which headlines shape what they think, feel, and do).Teams use these signals to test ideas, refine messaging, and move from signal to shipped faster. We’re early and running focused pilots while we prepare for scale.

Education

• Cornell University

  Ph.D, Communication

  2010 — 2015

• CORNELL UNIVERSITY, School of Arts & Sciences

  Bachelor of Arts, History; Latino Studies

  1998 — 2002

• PRATT INSTITUTE, School of Art & Design

  Qualifying Graduate Year, Interior Architecture, Graphic Branding & Experiential Design

  2003 — 2004

• PEPPERDINE UNIVERSITY, Graduate School of Education & Psychology

  Masters of Arts, Psychology; Social Justice Collaborative

  2007 — 2009

Skills

• Strategic Planning
• Advertising
• Research
• Nvivo
• Social Networking
• Social Media Marketing
• Public Relations
• Management
• Data Analysis
• Architectural Drafting
• Marketing
• Copywriting
• Editing
• Strategic Communications
• Community Outreach
• Autocad
• Adobe Creative Suite
• Spss
• Psychology
• Architectural Drawings
• Strategy
• Social Media