Jill Avey

About Jill Avey

Hi, I’m Jill Avey, Founder of SisterSmart®. And I\'m a Professional Certified Coach (PCC), Ivy League MBA graduate. and Leadership Mentor for ambitious women navigating the path to the C-suite. I help high-achieving women break through the “Stuck VP” phase. and elegantly step into executive roles with clarity, confidence, and authenticity. Tell me if this sounds familiar: You’re an accomplished VP or Director with years of hard-won results. But, despite your dedication. you still feel like you’re not being taken seriously. You’re leading teams, handling high-visibility projects, and solving complex problems. Yet, vague feedback like “be more strategic” or “you need more executive presence” leaves you wondering what more you need to do. You’re juggling critical responsibilities at work while balancing personal life. and the pressure feels relentless. You know you’re capable of more. But, the self-doubt creeps in when stakes are high. and it feels like you’re constantly having to prove yourself. If that sounds like you, know this: You’re not broken. You’re just in a system that wasn’t designed for women leaders. That’s where I come in. My Signature 7-Step Passport to Promotion™ Framework: I combine neuroscience-based leadership strategies with real-world experience to help you move from stuck to unstoppable. The 7 Steps: 1. Self-Leadership: Build resilience and confidence 2. Brain-Based Communication: Develop your executive presence and influence 3. Intentional Career Planning: Create a strategic plan for your career 4. Confidence Without Burnout: Learn how to advocate for yourself 5. Authentic Leadership: Lead in a way that’s true to you 6. Mindset Mastery: Break free from imposter syndrome and self-doubt 7. Support Network: Connect with a community of like-minded women Real Results: Over 180 clients have secured VP and C-suite roles in healthcare, tech, and finance—often within just months of completing the program. They report feeling more confident, visible, and valued—and see real results in compensation, influence, and career satisfaction. Why Work With Me? I’ve actually been in your shoes. After 25 years as a corporate executive, I know what it’s like to navigate high-stakes leadership while balancing personal ambitions and professional expectations. My approach is research-backed, heart-led, and rooted in real experience. I believe you deserve a leadership journey that’s both successful and sustainable. And I’m here to help you build it. Send me a DM: Let’s build your path to the C-suite together.

Experience

1. Sisters in Leadership Program

   Sistersmart

   Aug 2021 — Present

   Try fitting a square peg in a round hole.Looks like a total mismatch, right?That\'s because it\'s trying to be something it\'s not.And that\'s exactly what most leadership models today encourage women to do.→ Teach you how to lead like the dudes ‍Now, don\'t get me wrong.I\'m all about empowering more women to reach the VP level and beyond by navigating the corporate playfield.But not while giving up on your authentic leadership style!I realized there needs to be a program that: Uses gender socialization theory to help you understand and navigate the double binds Also equally helps women of color counter biases and thrive in their careers Has a group of ambitious female leaders in the same shoes as you for empowerment Has video modules loaded with strategies for every challenge you will bump into in your leadership roleAnd that\'s how Sisters In Leadership was born.An exclusive program + community for female executives.Don\'t take my word for how it can supercharge your leadership!Hear it directly from the members instead:\"This program is not just another thing to add to your to-do list. It\'s a way to get rid of your to-do list. It\'s a way to think about things entirely differently and so it\'s 100% worth it.\"- Meg, Global Market Access and Business Development Leader\"If you’re thinking,\"Can I afford it?\" You can’t afford not to sign up. You will be taught pivotal things that will position you for major life and career growth. It gives you everything you need to be a wiser, calmer, and more empowered leader, enabling you to reach and exceed that next level in your career, life, and relationships- Natalie, Regional District Sales Manager, HealthcareWant to become the next leadership success story?Just message me the word \"Rise\" and I\'ll share the deets with you.

Education

• Columbia Business School

  MBA

  2004 — 2006

• UW Foster School of Business

  BA

Skills

• Trade Shows
• Branding & Identity
• Strategy
• Customer Insight
• Merchandising
• Product Management
• Marketing Strategy
• Brand Management
• Management
• Advertising
• Market Research
• Product Marketing
• Social Media Marketing
• Cross-Functional Team Leadership
• Product Development
• Marketing
• Competitive Analysis