Jill Avery

About Jill Avery

Dr. Jill Avery is a marketing professor at Harvard Business School. She is a recognized and respected authority on brand management, customer relationship management (CRM), and digital marketing. She brings a distinctive blend of skills and experiences to serve as an important bridge between the worlds of practice and academia. Prior to her doctoral studies, she was a consumer packaged goods (CPG) brand management executive who managed the Gillette, Braun, Sam Adams, and AT & T brands. She began her career on the agency side of the business, as an account executive creating and managing consumer promotions for blue chip CPG clients. Thus, it is in the real world where she first developed a passion for brands, lived the experiences that enliven and enrich her contributions in the classroom, and encountered the managerial questions that inspire and ground her research. Today, she remains close to practice by serving as a board member, consultant, educator, and advisor to companies and their executives. She is the Lead Director and former Chair of the Audit Committee of the Amica Mutual Insurance Company, the Lead Independent Director and member of the Audit Committee and Governance and Nominating Committee at Kopin Corporation (NASDAQ: KOPN), President Emerita and a Trustee at the Museum of Fine Arts, Boston, a Trustee at the Boston Ballet, and a former Trustee of St. Paul\'s School. She is a passionate and enthusiastic award-winning teacher, and a creative and innovative course designer currently teaching two MBA courses, Marketing and Creating Brand Value at HBS. She is a popular instructor in Harvard Business School’s Executive Education programs where she leads global executives in sessions on marketing and strategy.She is a prolific and award-winning author of over 100 journal articles, book chapters, teaching cases, and technical notes, which are known for both their academic rigor and real-world relevance. Her research spans the worlds of academia and practice and has been published in both the top academic marketing journals and the top managerial publications. Her field research and teaching cases have sold over 1 million copies and are taught widely across the globe. She holds a Doctorate in Business Administration (marketing) from Harvard Business School, a MBA (marketing and finance) from the Wharton School, and a BA (English) from the University of Pennsylvania.

Experience

1. Lead Independent Director

   Kopin Corporation

   May 2021 — Present

   Elected to the Board of Directors of Kopin Corporation (NASDAQ: KOPN). Member of the Audit Committee and Member of the Nominating and Corporate Governance Committee.

Education

• University of Pennsylvania

  BA, English

  1985 — 1989

• The Wharton School

  MBA, Marketing and Finance

  1991 — 1993

• Harvard Business School

  Doctor of Business Administration, Marketing

  2002 — 2007

Skills

• Market Research
• Strategy
• Consumer Behaviour
• Marketing Research
• Digital Marketing
• Marketing
• Integrated Marketing
• Strategic Planning
• Ethnography
• Crm
• Brand Management
• Higher Education
• Social Media
• Marketing Management
• Business Strategy
• Marketing Communications
• Research
• Qualitative Research
• Data Analysis
• Brand Development
• Segmentation
• Cross-Functional Team Leadership
• Research Design
• Advertising
• Public Relations
• Leadership Development
• Direct Marketing
• Program Management
• Entrepreneurship
• University Teaching