Jill Archer

About Jill Archer

I’m a marketing leader known for driving brand growth and uncovering new opportunities. Over my career, I’ve helped iconic brands like Pepsi, Johnson & Johnson, and FedEx Kinko’s expand awareness, deepen customer loyalty, and grow revenue. What sets me apart is the balance I bring: a strategist who’s also a builder, equally comfortable shaping high-level vision and rolling up my sleeves to deliver results. Whether it’s consolidating six business units into one unified brand, developing loyalty programs that drive engagement, or negotiating smarter media buys that saved millions, my work has consistently helped companies increase recognition, boost profitability, and strengthen customer connection. Today, I bring that same focus and energy to organizations ready to grow, evolve, and connect in meaningful ways. Beyond my corporate work, I’ve also led initiatives that support communities in need, keeping purpose at the center of my leadership.

Experience

1. Marketing & Brand Strategy Consultant

   Idfactory

   Jan 2006 — Present · Dallas, TX, US

   reelXperience Entertainment. Created an in-depth Marketing Plan for a start-up business in the restaurant, movie and entertainment industries. Also provided a comprehensive blueprint, Tiers of Development, outlining the organization\'s overall stepping stones from inception and development to build out and launch of the concept. Amazon Rain Forest Alliance. Developed an integrated strategic plan for the creation of the alliance involving multiple global action partners.City Cheers. Targeted local stores and national chains selling in smart-phone app developed exclusively for restaurants and bars. Worked with owner/operators and marketing groups to tailor programs to store-specific needs. Seton Breast Cancer Center. Created branding campaign and strategic thinking for Seton’s new Austin center. Developed concepts for retail partnerships as innovative means for fund development. The Integer Group. Conducted website analysis for FedexKinkos customer portal. Developed national promotions for BlackBerry. NetSuccess Interactive. Acquired six accounts and increased agency billings by 60% in first year.

Education

• Boston College

  Bachelor of Arts

  1982 — 1986

Skills

• Event Management
• Account Management
• Budgeting
• Online Marketing
• Marketing Research
• Outdoor Advertising
• Media Planning
• Online Advertising
• Strategic Planning
• Web Analytics
• Microsoft Office
• Social Media
• Advertising Sales
• Advertising
• Business Development
• Retail
• Market Research
• Sales
• Brand Development
• Word
• Creative Development
• Marketing Communications
• Trade Shows
• Marketing Strategy
• Excel
• Promotions
• Direct Marketing
• Digital Marketing
• Event Planning
• Integrated Marketing
• Direct Mail
• SEO
• Market Planning
• Graphic Design
• Creative Direction
• Research