Jill Woodward

Associate Director of Brand Marketing @Johnson Health Tech. Co., Ltd

Cottage Grove, WI, US

Led brand strategy and positioning for multi-brand retail portfolio (Matrix Fitness, Vision Fitness, Treo Wellness, Johnson Fitness & Wellness), building differentiated market identities and driving growth across retail, ecommerce, and dealer channels.Developed and executed integrated marketing campaigns from the ground up, overseeing creative, content, and social strategies while partnering cross-functionally with product, media, store, and ecommerce teams to ensure consistent brand experiences.Managed cross-functional marketing teams and agency partners, building new processes, setting KPIs, and driving execution of brand and product launch initiatives on time and within budget.Championed data-driven decision making, analyzing campaign performance, brand awareness, and customer engagement metrics to inform strategy, optimize spend, and enhance brand equity in the competitive fitness and wellness marketplace.

Eastern Illinois University

Masters of Science

University of Minnesota

BS