Jill Tulip Howell

WORK HISTORY

EDUCATION

SKILLS

ABOUT JILL TULIP HOWELL

Commercially driven and operationally hands-on, I bring over 20 years of leadership across diverse categories from alcoholic drinks and sports nutrition to ambient grocery and celebration cakes. I’ve delivered sustained revenue growth and margin protection through smart strategy, deep customer insight, and high-impact collaboration with customers and suppliers.Most recently, at SHS Drinks, I was accountable for end-to-end commercial operations. Commercially, I led the budgeted trading strategy, setting the parameters for sales negotiations, owning customer/pack mix and all aspects of customer pricing governance to ensure straightforward, commercially sustainable customer relationships. Operationally, I built a resilient supply chain across demand, supply, production and replenishment activities, leading the integration of SAP IBP and CBP systems into the Drinks Division, championing the S & OP process to ensure customer service excellence. I was also at the forefront of strategic change and transformation to keep the business agile, resilient, and future-ready, projects including integrating acquired businesses, closing a factory site and warehouse relocation.Earlier, I led sales and commercial teams at SHS Sales & Marketing, driving growth for brands like Mars, Twinings and Burtons. My career began at Kraft Foods (now Mondelēz), where I built national account expertise and shaped pricing, promotion, and portfolio strategy in category and revenue management.I lead with a collaborative, coaching mindset, developing high-performing teams and driving cross-functional alignment. I use data to challenge constructively, unlock opportunity, and sharpen strategic focus, always balancing clarity and conviction with care for the people behind the performance