Jill Sveinson
Director, Communications and Engagement @City of Regina
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WORK HISTORY
Director, Communications and Engagement @City of Regina
Member of City of Regina Senior Leadership Team, working to drive organizational change and achieve business objectives; regularly provide strategic input and advice to leaders across the organization including the Executive Leadership Team, City Council and Mayor’s Office- Recruitment, onboarding, coaching, mentoring and leading change to deliver on business plans and organizational goals- Internal and external analyses of organizations, market research and the application of various marketing and consumer behaviour principles- Research and development of internal and external strategic communication plans- Development of strategic marketing plans including advertising, public relations, event planning and social media. Setting budget, goals and measurable objectives- Development of creative marketing campaigns; building brand equity and recognition- Social media and website strategy development, content creation and storytelling to build brand awareness and promote customer engagement- Writing, proofreading and editing a wide variety of communications material including briefing notes, news releases, media backgrounders, speeches, articles, and website and social media content- Monitoring media and stakeholder issues; led City of Regina crisis communications including throughout COVID-19 pandemic- Relationship development with media, various levels of government and strategic partners.
EDUCATION
DeGroote School of Business - McMaster University
Executive MBA, Digital Transformation
University of Regina
Bachelor’s Degree, Business Administration, Marketing
ABOUT JILL SVEINSON
Director @ City of Regina | Executive MBA, Digital Transformation
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