Jill Boyce
Head of Consumer Insights @ The Wine Group | Strategic Insights & Analytics Executive | Driver of Brand & Business Growth
- Role
- Head of Consumer Insights at The Wine Group
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Jill Boyce
Respected leader, advisor, and thought partner with experience across multiple CPG…
Experience
Head of Consumer Insights
Nov 2024 — Present
Education
Indiana University Bloomington
MBA, Marketing
1994 — 1996
Columbia Business School
Executive Education, Pricing Analytics & Revenue Management
2013
Indiana University Bloomington
BS/BA, Physics/Mathematics
1991 — 1994
Skills
- Consumer Insights
- Shopper Insights
- Innovation Insights
- Advertising Research
- Segmentation
- Brand Tracking
- Copy Testing
- Qualitative Research
- Quantitative Research
- Market Research
- Brand Architecture
- Concept Generation
- Category Development
- Marketing Research
- Primary Research
- Qualitative Market Research
- Customer Insight
- Brand Equity
- Category Management
- Npd
- Iri
- Nielsen
- Consumer Behavior
- Spectra
- Consumer Behaviour
- Business Insights
- Shopper Marketing
- Categorization
- Analytics
- Strategy
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