Jill Bogardus Hamman

About Jill Bogardus Hamman

Strategic and collaborative marketing professional with proven success in product marketing and all aspects of marketing communications in the b-to-b and b-to-c space. Expertise in developing and executing go-to-market strategies, product positioning and compelling value propositions for new product launches. Strong project management skills and developing integrated marketing campaigns across a variety of channels to build awareness and consideration and to generate leads. Experience in channel marketing, co-op program management and franchise marketing operations. Over 13 years experience working in the highly regulated medical device space.Successfully commercialized and launched new DR capture product in the radiology space; developed and executed impactful digital marketing initiatives and content including videos, email campaigns, tradeshow support, white papers and sales support tools. The product received the Frost and Sullivan 2022 New Product Innovation Award.Core Competencies- Product Launch- Digital Marketing- SEO Search programs- Google Analytics- ROI Analysis- Email Campaigns- Salesforce and Pardot- Direct Marketing- Advertising- Brand Marketing- Tradeshows and Customer Events- Franchise and co-op marketing- Omni-channel Marketing- Video Development (promotional and product demonstration)- White Papers- Website Content Creation- Case Studies- Sales Training- VOC Collection- Agency and Vendor Management- Budget Management

Experience

1. Marketing Manager

   Airgas

   Jun 2023 — Present

   Successfully launched Airgas Therapeutics\' first FDA cleared medical device and approved inhaled nitric oxide drug to the hospital market at the 2023 AARC Congress; building awareness, creating excitement and driving leads for the sales team. Developed value propositions and key messages for our new ULSPIRA product line. Responsibilities include- Photoshoot and video shoot management for product photography- Content creation including postcards, brochure, landing pages, web pages, presentations, sales support materials, promotional video- Google ad word campaign development- Develop and execute media strategy to build awareness and drive leads- Develop product messages and positioning to drive content development for sales and clinical apps team

Education

• State University of New York College of Agriculture and Technology at Morrisville

  AAS, Business Administration

  1981 — 1983

• St. John Fisher University

  BS, Business Administration

  1998 — 2000

Skills

• Online Marketing
• Excel
• Strategic Planning
• B2b
• Direct Marketing
• Trade Shows
• Microsoft Excel
• B2b Marketing Strategy
• Project Management
• Social Media
• Business-to-Business (B2b)
• Event Management
• Sales Support
• Advertising
• Program Management
• Healthcare
• Cross-Functional Team Leadership
• Marketing Strategy
• Lead Generation
• Marketing
• Integrated Marketing
• Account Management
• Crm
• Customer Relationship Management (Crm)
• Budgets
• Direct Mail
• Sales Operations
• Budgeting
• Marketing Communications