Jill Griffin

Market Research Manager @Regency Centers

Jacksonville, FL, US

Direct research, analysis, and training for a vast East Coast Portfolio comprising 200+ shopping centers, utilizing custom mapping and reporting across leasing, investments, property management, and marketing departments.• Collaborate with top leaders to furnish data-driven insights and presentations for critical areas such as acquisitions, developments, site selection, marketing, consumer insights, demographic data, and maps. • Manage third-party data contracts, projects, and mobile marketing programs, including education and training initiatives on the Placer.ai dashboard for new and existing staff.• Achieved substantial growth in mobile advertising program metrics: 2020 witnessed a 50% improvement, 2021 saw a 30% budget increase, and 2022 achieved an 80% growth in campaigns, 58% increase in invested budget, 66% more clicks, 76% reduction in average cost per visit, 49% reach growth, and a 20% boost in engagement.• Oversee all aspects of mobile advertising strategies and campaigns, driving robust growth in ROI, budget management, design, execution, and reporting, with a strong emphasis on footfall and attribution reporting.• Monitor industry and customer trends, identifying new business opportunities and developing strategies to mitigate competitive risks.

University of Newcastle

Environmental Studies

James Madison University

Bachelor of Science, Geography

University of Newcastle

Environmental Studies