Jill Griffin

About Jill Griffin

Proven track record driving sales growth and delivering data-driven insights. At Regency Centers, managed research, analysis, and training for 200+ shopping centers, providing actionable insightsfor acquisitions, developments, site selection, and marketing. Co-Owner and Designer at The Gilded Shell, overseeing e-commerce and wholesale accounts, designing eco-friendly products, and achieving consistent sales growth. Passionate about leveraging diverse skills to drive business success and foster meaningful connections with customers and clients.

Experience

1. Market Research Manager

   Regency Centers

   Feb 2019 — Present · Jacksonville, FL, US

   Direct research, analysis, and training for a vast East Coast Portfolio comprising 200+ shopping centers, utilizing custom mapping and reporting across leasing, investments, property management, and marketing departments.• Collaborate with top leaders to furnish data-driven insights and presentations for critical areas such as acquisitions, developments, site selection, marketing, consumer insights, demographic data, and maps. • Manage third-party data contracts, projects, and mobile marketing programs, including education and training initiatives on the Placer.ai dashboard for new and existing staff.• Achieved substantial growth in mobile advertising program metrics: 2020 witnessed a 50% improvement, 2021 saw a 30% budget increase, and 2022 achieved an 80% growth in campaigns, 58% increase in invested budget, 66% more clicks, 76% reduction in average cost per visit, 49% reach growth, and a 20% boost in engagement.• Oversee all aspects of mobile advertising strategies and campaigns, driving robust growth in ROI, budget management, design, execution, and reporting, with a strong emphasis on footfall and attribution reporting.• Monitor industry and customer trends, identifying new business opportunities and developing strategies to mitigate competitive risks.

Education

• University of Newcastle

  Environmental Studies

  2006 — 2006

• James Madison University

  Bachelor of Science, Geography

  2003 — 2007

• University of Newcastle

  Environmental Studies

  2005 — 2005

Skills

• Google Earth
• Esri
• Cartography
• Analysis
• Arcgis
• Gps
• Research
• Data Analysis
• Geoprocessing
• Arcgis Server
• Gis
• Arcsde
• Arcmap
• Arcinfo
• Forestry
• Microsoft Office
• Surveying
• Environmental Awareness
• Geography
• Mapinfo
• Remote Sensing
• Natural Resource Management
• Arccatalog
• Spatial Analysis