Jill Holmstrom

About Jill Holmstrom

I’ve always loved people. We’re fascinating. Why do we do what we do? Why do we want what we want? My third-grade teacher was convinced I’d be a psychologist. And I almost was, but for one thing. I’m intensely loyal—to people, to my running shoes, and as it turns out, to brands. And I wanted to know why. What drives us to connect with brands like we connect with people and what we hold so dear? And thus, I became a curious brand strategist and innovator who creates brands that make an impact and evoke a true connection. Leveraging a breadth of experience across strategy, innovation, design and advertising, I create compelling brand visions and stories and new products that work because they’re based in the what and why of people and what’s around us. I’ve partnered with global corporations, nimble entrepreneurial start-ups and everything in between across CPG, foodservice, household and personal care, and more. And I love what I do.My degree didn’t end up being in psychology, but my brain is always asking questions and solving puzzles, creating connections that make lives better. I think my third-grade teacher would be proud of that, too.

Experience

1. Constellation Council Member

   Starryeyed Strategy

   Apr 2025 — Present · Boulder, CO, US

   Partner with a collective team of insightful strategists and innovators to clarify brand\'s north star, create unique innovations that work in-market, and identify trajectories for growth.

Education

• Miami University

  Bachelor's, Major: Marketing, Minor: Spanish

  1997 — 2001