Jill Constantine

Experience

1. Agency Marketing Director

   Baystate Financial

   Jun 2012 — Present · Wellesley, MA, US

   Provide strategic marketing direction to firm and over 300 financial advisors throughout New England and Florida. Created initiatives to brand the firm and support financial advisors. Provide marketing resources that align financial advisors with firm goals to help grow their business and achieve industry success Lead corporate initiative to refresh and strengthen brand image Oversee design of marketing and e-marketing materials on a range of projects ensuring uniformity in the brand language Develop the strategy and execution plan to overhaul the corporate website and intranet site Oversee project development from concept to completion for all creative work ensuring deadlines were met Manage formal public relations program resulting in increased publicity Key team member involved in various successful competitor acquisitions Plan, arrange, and organize corporate meetings and events Create, plan and host annual VIP Business Event with more than 250 guests in attendance Key member of management team helping to strategize, create and implement marketing programs for increased advisor activity and productivity Initiate and drive prospect and client campaigns to generate new business Orchestrate training for marketing techniques, technology and presentation skills Responsible for all forms of firm promotion ranging from tradeshows and seminars, website development, media advertising, client correspondence and special events Liaison between firm and corporate marketing departments Propose marketing plans for each individual advisor Track and measure return of investment on marketing initiatives Help write and develop the firm website and corporate brochure Promote and develop strategic alliances with business partners Liaison to local and corporate Compliance

Education

• Boston College

  Bachelor of Arts (B.A.)

  1993 — 1997