Jilienne Arth
Creating Print, Digital & Social Marketing That Ultimately Helps Jewelers Sell More Custom Jewelry
- Role
- Marketing Specialist at Malakan Diamond Co
- Location
- Fresno, CA, US
- LinkedIn followers
- 500 followers
About Jilienne Arth
Helping jewelers sell more custom jewelry through thoughtful, well-crafted marketing is where creativity and strategy meet for me.I’m currently a Marketing Specialist at Malakan, where I focus on B2B marketing across digital, print, trade show, and social media channels, bringing Malakan’s brand, expertise, and custom capabilities to life for retail partners.With a background in graphic design and copywriting, I create marketing that’s not just visually compelling, but tells a story. From campaign concepts and sales tools to social content and email marketing, my work is centered on clear messaging, strong storytelling, and real-world usability for the jewelry industry.A key part of my role also includes developing retailer-facing marketing assets: content our retail partners can use to better communicate the value of custom design, rare diamonds, and one-of-a-kind pieces to their clients.At the end of the day, my goal is simple: create marketing that supports the business, strengthens relationships, and helps jewelers turn their clients\' dreams into meaningful custom pieces.When I’m away from my Malakan desk, I’m busy being a mom to an incredible little girl (who is now old enough to do art projects with me!). When I have the time, I also create websites for creative business owners. Creating beautiful visuals and strategically crafting copy that helps small businesses grow are some of my favorite things to do.Beyond jewelry, my personal interests include a variety of arts and crafts, fashion, music, yoga, meditation, spirituality, and learning new things in general (I’m a bit of a nerd).If you’re a creative soul too, I’d love to connect.
Experience
Marketing Specialist
Dec 2025 — Present · Fresno, CA, US
Education
Brooks College
AA, Fashion Design
1998 — 2000
American Intercontinental University (Los Angeles)
BFA, Fashion Design & Marketing
2002 — 2003
Skills
- Product Marketing
- Merchandising
- Social Networking
- Social Media Marketing
- Luxury
- Copywriting
- Brand Management
- Marketing Strategy
- Blogging
- Trade Shows
- Styling
- Digital Marketing
- Press Releases
- Newsletters
- Luxury Goods
- Public Relations
- Graphic Design
- Microsoft Word
- Trend Forecasting
- Fashion
- Trend Analysis
- Marketing
- Fashion Design
- Online Marketing
- Social Media
- Designer Jewelry
- E-Commerce
- Brand Development
- Apparel
- Email Marketing
- Visual Merchandising
- Event Management
- Jewelry
- Customer Service
- Marketing Communications
- Advertising
- Sales
- Wholesale
- Online Advertising
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