Jihan Drummond

About Jihan Drummond

My extensive experience as a Marketing, Media and Brand Strategist provides me with a unique perspective when working with marketers to develop and utilize sound marketing and media strategies to grow and improve their businesses. Along with my strong skills in strategic marketing and brand positioning, I also utilize data and analytics to identify hidden marketing opportunities and avenues to create differentiation as well as develop plans that impact business results.

Experience

1. Senior Director, Client Leadership

   Omd Usa

   Feb 2021 — Present · New York, NY, US

   Challenged with turning around a legacy account, leveraging experience and expertise to evolve the approach to Planning and strategy. Tasked with right-sizing account support and operations, as well as restoring client confidence in the agency team as a key strategic partner and ability to manage the business - Developed client relationships leading to year-over-year increases in scope and agency fees in 2020 and 2021 as well as incremental project scopes in 2020, despite client’s business challenges - Provide leadership to agency team, mentoring key team members and ensuring that they are positioned for success resulting in four promotions on a core team of 10- Led evolution from broad demo-based buying to a data-driven, audience-first approach with long-term consultation on aligning strategy and tactical approach with audience/consumer behavior - Consultation and thought-leadership provided day-to-day and in quarterly client/agency Top-to-Top connects with CCO and CMO

Education

• Florida International University

  Master of Business Administration (M.B.A.)

  2013 — 2015

• Florida International University

  Bachelor’s Degree

  2002 — 2005