Jigyasa Das
Marketing Leader with 9+ Years of Experience | Strategic Storyteller | Brand Builder | GTM Playbook Pro
- Role
- Head of Content Marketing at Netsmartz
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Jigyasa Das
My tryst with the written word began even before I could realize it, but I never sought a…
Experience
Head of Content Marketing
Jan 2024 — Present · Gurugram, IN
Leading content, branding, and communications for Netsmartz and its group companies, with my key responsibilities as managing content strategy, defining brand messaging and ICP, revamping critical website pages, and aligning marketing strategy with business goals: • 3x increase in content assets created per month with pre-defined templates • 150+ case studies revamped for website and campaign collaterals • 50+ web pages optimized with new brand messaging and relevant keywords • 37% increase in overall website traffic across all websites
Education
Panjab University
Bachelor of Engineering (B.E.), Electronics and Communications Engineering
2009 — 2013
KEDGE Business School
Master of Management Sciences, Marketing/Marketing Management, General
2015 — 2015
Birla Institute of Management Technology (BIMTECH)
PGDM - International Business, Marketing
2014 — 2016
Skills
- Social Media Marketing
- Microsoft Excel
- Business Development
- Digital Marketing
- Research
- Technical Support
- Brand Management
- Microsoft Office
- Teamwork
- Team Management
- Management
- Marketing Communications
- Public Speaking
- Interpersonal Communication
- Content Writing
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