Jignesh Sonavaria
Manager - Campaign Management @Loylty Rewardz
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WORK HISTORY
Manager - Campaign Management @Loylty Rewardz
Email Campaign Execution: Managed end-to-end marketing campaigns for IHCL (Indian Hotels Company Limited) and its subsidiaries using Netcore Cloud marketing automation platform.• Asset Development: Developed and customized email templates in Netcore Cloud based on HTML files received from the design team.• Cross-Functional Collaboration: Coordinated with the Data Agency team to ensure accurate campaign databases and seamless execution.• Campaign Reporting: Prepared and shared weekly and monthly performance reports including metrics such as delivery, opens, clicks, CTR, unsubscribe rate, bounce rate, and opt-outs.• Multi-Channel Campaign Management: Handled campaigns for multiple Banking and Non-Banking organizations using the in-house automation tool N’gage, implementing channels such as Email, SMS, Push Notifications, and WhatsApp.• Data Preparation: Structured and refined campaign data as per requirements shared by Partner Managers.• Performance Insights: Generated and shared detailed reports and insights based on client requirements to support optimization.• Cross-Team Coordination: Collaborated with Design, Copywriting, and Partner Management teams to ensure timely and effective campaign execution.
EDUCATION
University of Mumbai
Bachelor of Commerce - (BCom), Accounting
ABOUT JIGNESH SONAVARIA
Manager - Campaign Management
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