Jignesh Bafna
Lead – Consumer Insights at Tata Tele Business Services | Quant & Qual Research | Ex Ipsos, Kantar, Drshti
- Role
- Lead - Consumer Insights at Tata Tele Business Services
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Jignesh Bafna
I am a Consumer & Customer Insights professional with 10 years of overall experience, of which 9 years have been in Market Research and Consumer Insights, spanning agency-side (5 years) and client-side (4 years) roles.I currently lead Customer Insights at Tata Tele Business Services, managing both quantitative and qualitative research end to end. My role involves framing business problems, designing research approaches, synthesizing insights, and working closely with Sales, Product, Brand and Customer Service, teams to ensure insights directly support business and strategic decisions.Earlier in my career, I worked with Ipsos, Kantar, and Drshti Strategic Research, delivering custom research across a wide range of industries including telecom, OTT and media, FMCG, e-commerce, automotive, healthcare, apparel, BFSI, technology, and B2B services. Across these categories, I have led studies covering brand and category understanding, customer journey and experience deep dives, segmentation and profiling, campaign and communication evaluation, concept and product testing, NPS programs, and exploratory qualitative research.I bring strong hands-on experience across both quantitative and qualitative methodologies and am comfortable selecting the right approach based on the business question. My core strength lies in connecting data with consumer context—understanding not just what is happening, but why—and translating that into clear, actionable insights that enable informed decision-making.
Experience
Lead - Consumer Insights
Jan 2022 — Present · Mumbai, IN
Education
Thakur College Of Engineering and Technology
Bachelor of Engineering (B.E.), Information Technology
2010 — 2014
N.L.Dalmia Institute of Management Studies and Research
Master of Business Administration (MBA), Marketing
2015 — 2017
St Marys English High School
School
1997 — 2008
Mithibai College of Arts Chauhan Institute of Science and Amrutben Jivanlal College of Commerce and Economics
Junior College, Science
2008 — 2010
Skills
- Powerpoint
- Microsoft Excel
- Microsoft Powerpoint
- Core Java
- Javascript
- Jsp
- Css
- Java Enterprise Edition
- Jsf
- Teamwork
- Windows
- Team Management
- Html5
- Html
- Microsoft Office
- Java
- Mysql
- Microsoft Word
- Leadership
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