Jignesh Shah

About Jignesh Shah

A business professional with 14 years of cross functional experience at Hindustan Unilever Limited & Hindustan Coca Cola Marketing Company Limited, spanning Leadership roles in Sales & Distribution in General Trade handling a turnover of 140 crores and 7 years experience in Sales Operations, Shopper Marketing Category Management, Customer Marketing in Modern Trade with responsibilities involves building on strategic initiative, designing & implementing customer marketing plans with key Modern Trade retail partners.Specialties:• Customer Marketing In Store activation for Home & Personal care - Modern Trade Pan India. • Category Management Partnering with major Modern Trade Customers on Space management, Assortment planning & Planogramming.• Effective communicator with excellent relationship building, presentation & interpersonal skills; strong analytical, team leadership, problem solving & organizational abilities

Experience

1. Area Sales & Customer Manager

   Unilever

   Jul 2012 — Present · Mumbai, IN

   Managing the sales & distribution network of 120 crs turnover in 2013 with a 15% growth in 2014 for Personal Care business which includes categories like Skin care, Hair Care, Oral, Deodorants, Premium Personal Wash, Baby & Fem Care. Pivotal in restructuring the distributions model to enhance the effective & efficient distribution modelDeftly building on the non tapped opportunities in trade by widening the distribution network by 45%more coverageSignificantly enhanced the market share through targeted channel strategyHeading the efficient distribution network and delivering sales targets through using qualitative metrics of launches and team / trade satisfaction levelsGained a fair understanding of the shopping missions across various channels to customize trade offering through trade marketing teams and executing visibility plans across various channels basis this understanding. Significant Accomplishments:• CEO Award for Distribution Expansion under I Will 1 Mill in 2013• Distinction of being recognized as the All India Best Execution Award Winner for 2012 & 2013 • Market share gain on Skin Creams, Personal Wash and Oral categories in MAT 2013• 98% Global People Survey a key measure of employee satisfaction at a team level

Education

• Madurai Kamaraj University

  Bachelor of Business Administration (BBA), Marketing

  1996 — 1999

• University of Madras

  MBA, Marketing

  1999 — 2001

Skills

• Customer Insight
• Business Strategy
• Sales
• Sales Operations
• Sales Management
• Merchandising
• Shopper Marketing
• Distributed Team Management
• Customer Marketing
• Fmcg
• Team Management
• Key Account Management
• Retail
• Management
• Market Research
• Marketing
• Competitive Analysis
• Business Planning
• Operations Management
• Key Account Development
• Business Development
• Trade Marketing
• Consumer Products
• Market Planning
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategy
• Channel Partners
• Leadership
• Marketing Management