Jignesh Ghelani

About Jignesh Ghelani

A pragmatic & visionary Business Head with 20+ years of progressive experience in the media & marketing domain, I bring to the table in-depth knowledge in brand & supply chain management and positioning of products & services, complemented by strong business acumen. A strategic thinker; I take head-on, the challenges facing the client organization and deliver solutions aligned to business needs. I support key accounts to implement strategies and manage marketing campaigns across various platforms to ensure revenue generation, brand promotion and market prioritization.For my impeccable performance, I received promotions over my career span at Mindshare India, where I am currently spearheading as Vice President – Client Leadership. I established robust relationships with key clients viz. Facebook, WhatsApp, Think & Learn (Byju\'s), General Mills, Aditya Birla Group and Forevermark, to name a few. Proving instrumental in enhancing revenue by 4X from existing clients within last 3 years, I also contributed to 20% revenue generated through new clients. My dedication has enabled Mindshare to receive many awards at various domestic & international industry forums. I have been instrumental in providing thought leadership, aligning strategic posture and functioning as a trusted advisor. An example of this is my contribution in keeping pace with the ever-changing media landscape, formulating new business pitches, maintaining positive CSAT scores and retaining clients. Always inspiring teams to deliver outstanding results while working in a culturally diverse professional environment, I am not just satisfied with efforts, but believe in delivering end-result. Fond of traveling to explore new destinations, I am also passionate about fitness. Always focusing on improving myself professionally & personally, my actions are underpinned by the motto: ‘Live life to the fullest’!I am looking to improve my network, hoping to share knowledge and grow ideas into actionable initiatives.

Experience

1. Vice President Client Leadership

   Mindshare Danmark

   Oct 2019 — Present · IN

   Accountable for supporting diverse client portfolio, I provided consultation services to client organizations in the domain of offline & digital media strategies, data analytics, e-Commerce, performance marketing, sponsorship collaborations, content solutions and experiential marketing. In this role, I generated potential revenue stream by venturing into data analytics and sourced additional business by extrapolating model for other clients. Developing a real-time media analytics engine for Byju’s addressed stagnation in daily downloads of their app. I capitalized on outcome-based planning approach to penetrate & expand new & existing markets, respectively and achieved market prioritization apart from delivering cost saving for the client organization. This product was acknowledged and awarded at Mindshare APAC summit for first-of-its-kind, innovative approach to redefine business currency. I hand-held clients to explore innovative marketing solutions by promoting Mindshare’s non-core businesses. This entailed considering client organizations’ business challenges, advertising budget and ability to adapt, prior to recommending solutions. This initiative successfully generated ~60% of annual revenue from non-core business with Y-o-Y growth of up to 50%. Constantly focusing on client satisfaction, I maintained CSAT scores attained in 2018 – post increment of 18% compared to previous year by creating multiple engagement opportunities with clients and focusing on providing solutions to address business challenges. As a strategic leader I established a collaborative work environment by encouraging innovation, accountability and independence. I oversaw career progression of staff, backed by regular mentoring & coaching. This led to attrition rate of <15% as against 30% across the organization. I also nominated staff for trainings and professional development programs to ensure on-going learning.

Education

• University of Mumbai

  Bachelor, Commerce

  1993 — 1996

• NIIT

  Honours Diploma in Software Technology & System Management , Computer Programming

  1995 — 1996

• Mumbai Education Trust, (MET)

  PGMBA, Marketing

  1998 — 2000

Skills

• Account Management
• Resource Management
• Digital Marketing
• Problem Solver
• Driving Revenue Growth
• Contract Negotiations
• Sales Planning and Business Development
• Direct Strategic Initiatives
• Integrated Media Solutions