Jigna Whitfield

Senior Research Lead @dunnhumby

Northampton, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2026 — Present

Senior Research Lead @dunnhumby

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EDUCATION

2011 — 2015

University of Bedfordshire

BA (Hons) Advertising with Marketing Communications (Sandwich Pathway), Marketing

ABOUT JIGNA WHITFIELD

An award-winning research and insights professional with extensive experience in quantitative and qualitative research, from small-scale to larger, cross-organisational projects. Skilled in customer and market research and data synthesis, I excel in creating detailed personas and actionable research reports. I have honed my organisational and efficiency skills, consistently delivering successful outcomes across all areas of my work. A strategic and inquisitive thinker, I am passionate about conducting research that optimises marketing strategies and drives informed decision-making at all levels of an organisation.Outside of my professional life, I like cooking, eating, gardening, comedy, fashion, sustainability, exploring and more!

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Jigna Whitfield — Senior Research Lead at dunnhumby in Northampton, GB | Unifers