Jigna Kotecha

About Jigna Kotecha

I am an experienced B2B and B2C brand strategist focused on social media, influencer, and community growth marketing strategies with a demonstrated history of working across a range of industries, platforms and channels. Skilled in creating content game plans, crafting data-informed social media strategies, and nurturing strong online communities. It’s because of these skills that I have had the opportunity to create, implement, and execute B2B and B2C social marketing strategies in-house and for agency clients such as.Kenvue (LISTERINE®), Microsoft Brand, Microsoft Partner, Microsoft Go-to-Market, CVS, Aurora (self-driving trucks and cars), Microsoft Education, sports brands, and more.Expertise: Social media strategy, influencer strategist, celeb partnership strategy, brand partnerships, copywriting, storytelling, audience research, community building and engagement strategy, content creation, and paid media strategy, crisis communications, SEO

Experience

1. Senior Manager, Social Strategy & Content

   Motive

   Oct 2025 — Present · Seattle, WA, US

Education

• University of Washington

  Master's degree

• Communication Leadership at the University of Washington

  Less Machine, More Learning: What You Need to Know Now About AI (Masterclass)

• New York University

  Media, Culture, and Communication

Skills

• Ap Style
• Html5
• Proofreading
• Microsoft Office
• Google Adwords
• Content Auditing
• Advertising
• Web Content Writing
• Magazines
• Website Development
• Communication
• Google Analytics
• Editorial
• Journalism
• Facebook
• Sprinkler
• Multimedia
• Conflict Reporting
• Social Media Marketing
• Adobe Illustrator
• Research
• Editing
• Online Journalism
• Content Strategy
• Human Rights Activism
• Copy Editing
• Marketing
• Youth Activism
• Adobe Premiere Pro
• Freelance Writing
• Management
• Writing
• Headline Writing
• Blogging
• Adobe Creative Suite
• Adobe Dreamweaver
• Feature Articles
• Wordpress
• Storytelling
• Investigative Reporting