Jieyao Lin

WORK HISTORY

EDUCATION

ABOUT JIEYAO LIN

With a solid foundation in both B2B and B2C marketing, I specialize in integrated marketing strategies and product marketing campaigns. Experienced across various marketing activities—including PR, social media, events, exhibitions, retail, influencer marketing, community engagement, webinars, and workshops—I bring a project-oriented approach to every initiative. Having worked in the Italian market, across European regions and the UK, I’ve seen firsthand the power of continuous customer engagement in keeping a brand active and relevant. Passionate about women\'s leadership role and how technology and innovation are transforming lives, I actively explore these topics from a global perspective. With an appreciation for cultural differences between the West and East, I always seek deeper insights into how these nuances influence marketing and business strategy. With Passion, Innovation and a little bit of Patience:), hope to make some difference in the world!