Jierui Chen
User Experience Assistant @Destination Ontario
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WORK HISTORY
User Experience Assistant @Destination Ontario
Toronto, ON, CA
Created SEO-optimized travel content tailored to target audiences and aligned with Ontario trip planning needs-Conducted content audits and used search data to guide strategy and improve discoverability-Drove leads to tourism operators to support industry revenue-Collaborated with content, web, and DevOps teams to ensure a seamless user experience-Supported UX projects end-to-end, from research to launch-Designed Figma prototypes and conducted in-house user testing to gather insights-Analyzed user data to identify UX optimization opportunities and presented key findings to stakeholders
ABOUT JIERUI CHEN
Hi, I’m Jierui — I ship AI- and data-driven products that turn complex systems into…
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