Jiegney Udwadia

About Jiegney Udwadia

I am a Product, Growth and Marketing leader with ownership of large-scale digital…

Experience

1. Lead - Product & Growth Marketing

   HDB Financial Services Ltd.

   Dec 2023 — Present · Mumbai, IN

   Strategic Product Leadership• Defining the vision and roadmap for the HDB OnTheGo mobile app, ensuring alignment with organisational goals to deliver seamless, customer-centric experiences.• Overseeing end-to-end product management, driving app adoption, user engagement & feature enhancements that achieve measurable outcomes.Growth-Oriented Digital Marketing• Developing multi-channel strategies with WhatsApp, SMS, Email, Push Notifications & Social Media to boost app adoption & retention.• Leading targeted campaigns to: o Acquire Customers: Engage NTB users & strengthen relationships with ETB customers through exclusive app offerings & simplified journeys. o Enhance Engagement: Promote app-based self-service features, enabling users to manage loans, raise service requests and access key documents effortlessly.• Implementing ASO strategies to amplify app visibility, downloads & retention, aligning cross-functional teams for maximum impact.Social Media & ORM• Managing HDB Financial Services social media presence to enhance brand visibility & customer engagement.• Overseeing online reputation management, addressing customer feedback to improve satisfaction and trust.Technology-Driven Transformation• Driving innovation by integrating advanced technologies like Generative AI to personalise user journeys and elevate digital experiences.• Advocating data-driven strategies to guide product enhancements and optimise marketing initiatives.Collaborative Leadership• Mentoring high-performing teams across product, marketing & social media verticals, fostering a collaborative and innovative culture.• Empowering teams to deliver impactful solutions that prioritise customer needs and align with business objectives.Through a strategic and team-oriented approach, I lead the growth and transformation of the HDB OnTheGo mobile app while advancing HDB Financial Services digital initiatives, ensuring long-term success and customer-first solutions.

Education

• Middlesex University

  MSc, Banking and Finance

  2010 — 2012

• Indian Institute of Technology, Roorkee

  Advanced Certification in Digital Marketing and MarTech, Marketing and MarTech

• University of Mumbai

  Bachelors in Banking and Insurance [BBI], Banking, Finance, Insurance, Economics

  2006 — 2010

• Little flower English High School

  SSC, English

  1991 — 2001

• J.B.K High School

  SSC, English

  2001 — 2004

• ST. Rock's College

  HSC, Commerce

  2004 — 2006

Skills

• Process Improvement
• Management
• Finance
• Business Planning
• Business Development
• Change Management
• Business Analysis
• Analysis
• Strategic Planning
• English
• Financial Analysis
• Human Resources
• Microsoft Excel
• Negotiation
• Marketing Strategy
• Team Leadership
• Corporate Finance
• Business Strategy
• Mis
• Performance Management
• Crm
• Project Management
• Teamwork
• Banking
• Risk Management
• Team Management
• Retail Banking
• Microsoft Office
• Sales
• Leading People
• Customer Service
• Training
• Accounting
• Vendor Management
• Portfolio Management
• Competitive Analysis
• Analytical Skills
• Customer Relations
• Relationship Management
• Sales Management